About Us

Fifth Avenue Jewellers is known for having high-quality products from the top brands in the business, honest and knowledgeable staff, a great reputation and location, and most importantly, outstanding customer service. As part of our commitment to incredible service, we offer in-house jewellery repairs, custom design, appraisals, and basic watch repairs. Our exclusive brands and services are offered in a 3500sq. ft. building, with a professional family business atmosphere. We have built our reputation in British Columbia over the last 30 years, and are proud to have a considerable number of loyal, long-term customers from all over western Canada.

Trusted Jewellers in Kamloops

Fifth Avenue Jewellers comes from humble beginnings. Starting in 1979 under the name "Unique Creations Ltd.", the small jewellery store owned by Doug and Lanie Smith mainly sold gold products provided by Lanie’s cousin from Eastern Canada. The small store eventually grew into what it is today - Kamloops premier diamond, watch and jewellery retailer. 


Originally, a small kiosk was opened in the city market, and then a shop in North Hills Shopping Center. In the meantime, Doug was taking goldsmith courses and running the first workshop, which was in their home while their children were young. In September 2002, Fifth Avenue Jewellers was given the opportunity to open a freestanding store in the Wal-Mart complex. This 3,400 square foot store is the largest jewellery store in the interior, featuring a full line of quality diamonds, jewellery and watches. A long-term relationship with suppliers gives them access to exceptional pricing, which allows them to remain very competitive with big-box stores. Eventually, both Richard and Kevin chose to become involved in the jewellery business. Richard was trained in Los Angeles at the Gemological Institute of America, and Kevin took an extensive two-year course in Kamloops, to be a certified goldsmith and custom jewellery designer.


The objective at Fifth Avenue Jewellers is to ensure that each customer experiences their service as the best in the retail industry. By constantly seeking out new products, exceptional quality, and new innovations at an affordable price, they remain the first choice for jewellery in Kamloops.
Woman with various types of bracelets in Kamloops


We're proudly partnered with the following local and national jewellery organizations:
  • Canadian Jewellers Association
  • Shelfspace
  • Canadian Diamond Code of Conduct
  • Jewellers Vigilance Canada 


The staff of Fifth Avenue Jewellers is extremely thankful for the support we've received  over the years from the local community, and we always try to return the favor. We're actively involved in the Kamloops area and donate to a number of local sports teams, charitable organizations and small businesses. Read on to learn more about our community involvement! 


  • Captain Village Marina, Northshore Community Association
  • St. Ann's Academy, "Believe in Tomorrow" Golf tournament
  • Barriere & District Chamber of Commerce
  • Crohn's and Colitis Foundation of Canada
  • CSGNA Canadian Society of Gastroenterology Nurses & Associates
  • Changes Hair Studio and Spa, Watercan
  • Operation Red Nose
  • CNIB, vision health vision hope
  • Kamloops Regional Correctional Centre, Dawn Cawdell Memorial Golf Tourament
  • CIBC Run for the Cure Golf Tournament
  • Royal Inland Hospital Foundation, Patient Care Equipment Fund Raiser
  • St. John Vianney Parish
  • Mt, Paul, Kelsey Young Hodgkin's Disease
  • Kamloops Hospice Association, "Evening to Remember"
  • Kamloops Blazers


Fifth Avenue Jewellers thanks you for your request of a donation. In order to support as many causes as possible we have designed a proven sponsorship system that has a greater potential for earnings than we would be able to donate.
We would be pleased to offer your organization our product at a significant discount for the purposes of a silent auction, raffle, or draw. We have had great feedback and a 100% success rate with this program. For more information or to set up sponsorship please contact Richard Smith at dickthejeweller@gmail.com


Organizations we have supported:
  • YMCA Dream Home
  • Ducks Unlimited
  • Sun Peaks Fire Department
  • Kamloops Art Gallery
  • SD73 Elementary and Secondary
  • Kamloops Minor Hockey Association
  • Tobiano Golf Course
  • Pineridge Golf Course
  • Mount Paul Ladies Night
  • Royal Inland Hospital
  • Kamloops Food Bank
  • AIDS Society of Kamloops
  • Kamloops Hospice Association
  • Kamloops Lions Club
  • BC Cancer Society